For the designers operating under the name 75B the domain of the arts is an indispensable field of activity. They consider autonomous artistic research to be an inbuilt component of their practice. For them the field of the arts is the place to engage with the basics. No goal, no immediate perspective on possible applications, no client. The fundamentals of graphic design and those of the fine arts are so far apart that 75B has amassed an ambivalent body of work. This duality reveals itself in communicative work done for clients alongside experimental work done for themselves. The dichotomy of this practice gives it a contradictory and almost absurd demeanour and although their work is simple, immediate and lucid it is often at the same time ambiguous and two-pronged. In Arab Spring & Aaron Winter 75B puts the importance of the world of commissions into perspective. Leaving out the competition-winning house style designs and arresting logos, it focuses instead on the work given over to seeking, finding, failing. The dark side, the failures, imperfection - these are essential elements of their works.