In this book, the author covers answers about a question - How do people make decisions - good and bad - and why are some people better at it than others? Utilizing case studies, Gladwell aims to reveal that what people think of as decisions made in the blink of an eye can be complicated. Drawing on cutting-edge neuroscience and psychology, he shows how the difference between good decision-making and bad may has nothing to do with how much information people can process quickly, but on the few particular details on which they focus.