Translates engineering reality into the financial vocabulary of CFOs, boards, and investors

Written by a fractional CTO and technical due diligence expert who has spent nearly twenty years observing hundreds of technical leaders and investors around the table

A concrete thinking framework

WHY?

• Growth at all costs is over; engineering leaders who cannot justify their decisions economically lose budget and autonomy
• Fills the gap between technical books and abstract management books with concrete formulas, metrics, and benchmarks
• The framework applies wherever software creates value

WHAT?

• A coherent framework for understanding the "hidden costs" of software: bugs, poor hires, technical debt, building the wrong product, premature optimization, outsourcing, and rewrites
• Includes relatable situations, progressive formula, research-backed insights, and concrete "talk tracks" for difficult conversations
• Practical tools to explain in budget discussions why a €50,000 investment in tooling can generate €200,000 in returns

WHO?

• CTOs, VPs of Engineering, engineering managers, and technical leads
• CEOs, CFOs, COOs, and investors/VCs
• Senior software engineers and tech leads