2020 has turned out to be a pivotal year, due to the Covid-19 virus. Many businesses have been confronted with a drop in demand and increasing debts. There is growing uncertainty about the future and huge financial pressure is building up, at a record pace. The current business model will no longer suffice. It is Business Unusual.Especially when, at any time, your business might turn into a 'burning platform', it is important to keep a cool head and analyse your options thoroughly, take informed decisions and exude confidence. Only in these circumstances, can a sound business hope to secure a healthy future. Business Unusual helps entrepreneurs, management boards, advisors and other stakeholders, with practical advice on how to take the lead, in crisis situations.