Parasols seem to be very simple: a pole with a fabric roof. But those who make strategic use of parasols for marketing purposes know that appearances are deceptive. Successful branding depends on informed choices in terms of shape, size, material, colour and print of the parasols. Parasols offer a lot more possibilities than you would expect at first glance. But how do you determine the appropriate materials, the ideal location and size of your logo as well as the most effective advertising strategy if you are not aware of the alternatives? Promotional parasol expert Denis Potier, who is recognised worldwide as “Mister Parasol”, provides a unique insight into his many years’ experience in parasols for point-of-sales marketing. He will take you on a practical and instructive journey through all the elements that differentiate an ordinary parasol from a well-thought-out advertising tool that makes your brand stand out in pavement cafes. Instead of a pole with a fabric roof, it becomes a branding strategy which really adds value to your brand.