Brussels-born Frederic de Pryck is a multilingual engineer withlong experience in international company management at CEOlevel, and business consultancy .As the Representative of the State of Utah in Europe from 1994to 2014, he visited many European countries to assist Utahcompanies finding business partners in Europe.During these trips he was often struck by the large differencesin culture and business etiquette among and even withinEuropean countries.He always shared these insights with the businessmen andwomen involved, to help them build more effective and pleasantrelationships with their business partners throughout thecontinent.With the growing appreciation of its value, this approach is nowrecognized as "Business or Economic Diplomacy".Frederic de Pryck recently joined the Cercle International Diplomatique et Consulaire" (CIDIC), which promotes Economic Diplomacy. He serves as Chairman of the CIDIC SteeringCommittee and, on behalf of CIDIC, as Internal Tutor at the Brussels Academy of Diplomacy."If you give respect, you will be respected. If you offend, you will be offended"