Introduction PART 1 INITIATESome rarely asked questions to get you started 1. Do I know what I don’t know?2. Am I still in business in 5 years’ time?3. Can I kick it?4. Who are my growth BFFs and BEFs?PART 2 CREATESome rarely asked questions to keep you going5. Am I willing to experiment or die?6. What are the rules of the game?7. Do I have the basics in order?8. Do I go by fact or fiction? PART 3 SCALESome rarely asked questions to keep you going9. How do I turn on the growth engine?10. How to achieve full maturity?About the AuthorsThe Innovation Readiness BenchmarkBibliographyInnovation is no longer an option; it is a license for future survival.We live in times of autocatalytic change in which realizing growth is one of the hardest tasks. A growing graveyard of startups and corporate ventures is just the tip of the iceberg. Innovation is no longer an option; it is a license for future survival. Research indicates more than 6 out of 10 corporate executives evaluate their innovation activities and capabilities as inadequate. Root cause: a missing innovative mindset and way of working. DARE is about innovation and innovators. It provides a human centric approach to innovation. Reading DARE gives insight in its most critical component: mindset. Many innovators get lured into the maze of frameworks and methodologies. Only few succeed in instilling a mindset of innovative growth in their organizations. By reading DARE, you will benefit from over 50 years of experience in helping more than 200 organizations around the globe achieving ambitious growth goals. DARE is written from first-hand experience. DARE to grow! "DARE is an excellent book - a timely reminder that the only way to master the digital age is to innovate, innovate, innovate!"– Rowan Gibson, bestselling author of “The 4 Lenses of Innovation” “Dare read this book and you will find a wealth of useful ideas to diagnose and innovate your own business.”– Mickey Huibregtsen, senior Partner of McKinsey & Company and author of “Management Made Simple”“It is simply an inspiring book. A comprehensive, yet compact innovation guide for the new digital/agile era. Would love to have dozens to hand out to my teams.”– Jack van Strien, former CEO Business Group Philips Personal Care “Eric and Matthijs are very inspiring innovation professionals. Their book and key findings are the breakthrough catalyst in our innovation strategy and growth initiatives” – Stefaan Le Clair, CEO Galeria Inno BelgiumVisit www.revelx.co/warehouse for an elaborate overview of our innovation tools and content.Business innovation is no longer optional; it is a license for future survival.DARE is about innovation and innovators, providing a human centric approach to innovation. DARE gives insight in its most critical component: mindset. Based on more than 50 years of experience with over 200 companies. Recommended by high profile CEOs across industries.