The visual book looks into design systems for brand identities that produces identities that are alive, meaning that they can change, generate new versions based on external data. The book offers a systematic process of creating living brand identities and gives the reader a wealth of examples of international identities that were built on the discussed systems.

This is the first book on dynamic identity design. The cover has a lenticular effect with dynamic identities that change from one version to another while you move the book in your hands.