'Using a historical perspective and best-in-class examples of retail experience, Ann De Kelver shows how shopping has become a lifestyle that defines us as individuals and as a society. Enjoy it!' Professor Bernd Schmitt, professor and Executive Director of the Center on Global Brand Leadership at Columbia Business School, New York City. Author of Big Think Strategy (2007 - Harvard Press), Customer Experience Management (2003 - Free Press), and Experiential Marketing (1999 - Free Press).