When a company initiates export development, it is essential to follow a systematic strategy formulation and decision-making process. Export Planning provides a methodology to plan and achieve internationalization. This process of export planning consists of four phases: export policy, export audit, export plan, and export roll-out. The author describes these four phases, and provides a 10-step guide for the construction of an international marketing plan.

Export Planning wil enable readers to:
- systematically select and plan entries into new international markets
- assemble a sound line of reasoning from strategy to implementation
- enhance the chances of success through an integrated analysis and strategy review of marketing, logistics, organization and finance

Target audience
This book is intended for bachelor and graduate students at business schools and universities.