Fashion Management
Annick Schramme
The fashion sector needs management as well Who hasn't heard of the famous 'Antwerp Six'? They are now all established names in the world of fashion, and there is plenty of young new talent waiting in the wings. Even so, the economic context has changed in recent years: globalization and growing competition are increasingly important factors in the fashion industry. Luxury brands and major chain stores are taking over the market; digitalization and online sales are turning traditional value chains on their head; the call for sustainability is getting ever louder. This book offers the knowledge and skills that the fashion sector needs to take advantage of these trends: financial management, internationalization strategies, fashion marketing and social media, production and distribution, etc. In short, everything that is necessary to manage creative talent in a professional manner.
In het kort
ISBN-13
9789401412384
Uitgever
Verschenen
6 mei 2014
Imprint
Bibliografisch
ISBN-139789401412384
Editie1
TaalEngels eng
Pagina’s238
GeïllustreerdNee
Uitgave
UitgeverLannoo N.V., Uitgeverij
ImprintLannoo Campus
CB-relatie-id8292692
Verschenen6 mei 2014
StatusLeverbaar 04
BeschikbaarheidBeschikbaar 20
Adviesprijs (incl. btw)€ 49,99
Vorm & inhoud
ProductvormPaperback BC
SamenstellingLos product
Classificatie
NUR (hoofd)Management algemeen 801
NUR (alle)801 Management algemeen
Medewerkers
Herkomst
MeldingBevestigd bij publicatie 03
Bijgewerkt6 augustus 2026
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CB-relatie 8292692 · Bijgewerkt 6 augustus 2026









