1 Introduction 3Getting from signals to evidence 5 How to read this book 11 Acknowledgements 132 The actionable starting point 14 Startup against all odds 17 Lean Startup Is no warranty for success 18 Learning by doing 21 The purpose of a startup 23 The business model 30 Prepare yourself for learning 33 Gather a winning team 373 Obtaining a learner’smindset 42 Immerse into your market and industry 43 Learn early, learn often 46 Learn and Confirm 48 Strategy, focus, priorities 49 Testing the right things 58 Learn, Measure, Build 584 Turning signals into evidence 66 Source your experiments 71 You’re biased and you don’t evenknow it 72 Produce actionable learnings 74 Design your experiment 76 Tools for your experiments and minimum viable product 885 Learning and iterating 91Capturing learnings 92 Daisy-chaining your experiments 93 Pivot or persevere 93 Progress reporting 94 Innovation accounting 94 Product/market fit 98 Entrepreneurship as craft 996 Experimentation Checklist 101Calibration 101 Experiment Design 102 Executing the experiments 103 Learning & iterating 1047 Resource list 106A book for aspiring entrepreneurs who are at the brink of launching a business idea and are about to sink their life savings, corporate careers and most importantly, their valuable time.Thanks to the Lean Startup movement there are so many methods, canvases, books and other tools that you’ll need to develop a skill to filter and select them. These are tools to design your business model, work out your idea in more detail, look for strong signals and gather enough evidence to execute on the idea and build a business.I’ve collated and curated many available tools, blog posts and other resources in this book, which contains our selection of it and our view on when certain books, canvases and tools might come in handy. The book serves as a curated guide to other resources and helps you understand why you’d want to work in this way when you have an idea and you want to turn it into a business.There’s no need to read this book cover-to-cover in order to make use of it. Feel free to pick out of this what you need. Each chapter comes with examples, tips and actions, which can put you on the right track and help you understand which tools, methods and canvasses you can you to get the answers you should be after.How to validate your idea and business model as quickly as possible.This book is for aspiring entrepreneurs who are at the brink of launching a business around an innovative idea and are about to sink their life savings, corporate careers and most importantly, their valuable time.Thanks to the Lean Startup movement there are so many methods, canvases, books and other tools that you’ll need to develop a skill to filter and select them. These are tools to design your business model, work out your idea in more detail, look for strong signals and gather enough evidence to execute on the idea and build a business.“In this book, Robbert has done an excellent job collating and curating the best methods, tools and online resources to get entrepreneurs started on Lean Startup. This is a practical, hands-on guide for anyone looking for a crash-course in business experimenting.”Dan TomaCo-Author The Corporate Startup