This book highlights the opportunities that lie ahead to improve healthcare services by engaging patients. Listening to patients, their stories and their experiences may be useful in the consulting room, at the organizational level and at the policy level. To offer appropriate care, personalized, at the right time and place and affordable involving patient experiences is a must. The idea that 'patients always want more' is not correct. Giving patients a voice in their treatment and in how health services are organized may even lead to a decrease in healthcare demand. The author has interviewed dozens of patients and healthcare providers to write this book. The author uses the theory of service-dominant (S-D) logic that states that patients are the creators of real value in healthcare. The setting of the studies that are described is focused on renal care, but the findings can well be transferred to other patient groups.