How can you reconcile your desire for impact with the need to respect others? How can you influence solutions that benefit everyone - and not just yourself? Why do you think that you are always right? How do you ensure that your proposals are accepted? What are the things you can influence in yourself and others - and what are the things you can't? Impact will help you to explore these matters - and then show you how to take effective action. It combines solid scientific research with recognizable everyday situations. This surprising and fascinating book will be useful for anyone who needs to have impact. For managers who need to create a consensus for their ideas, for parents who want to groom their children for success in life, for teachers who want to get the very best out of their pupils and for care-workers who would like to have their advice followed.