
International business
E-book342 pagina’sNederlands
Ook verkrijgbaar als
The open character of the economy and the internationalisation of businesses have lead to a growing demand of well-educated students with a wide knowledge of international entrepreneurship. International Business teaches you the basics of doing business abroad.Why International Business?•deals with the basics of doing business abroad;•many examples from everyday practice;•additional study materials available online.In International Business examples from everyday practice have a prominent role, besides theory and facts and figures. Appealing photographs make the world of international business really come to life. The subjects discussed are: the political and economic environment, culture, management and organisation, analysing the international environment, marketing strategies and international marketing, intercultural communication, international law, international finance, logistics and international transport. In this edition topics as the influence of social media and crowd funding are addressed and attention is given in examples and cases to the BRICS countries.International Business has been written for courses having international business, international trade, export management and international management and globalisation as part of their curriculum. The book is also available as e-book.Online extrasThe accompanying website www.internationalbusiness.noordhoff.nl contains tests with feedback and study advice.
In het kort
Bibliografisch
ISBN-139789001872472
Editie2
TaalNederlands dut
Pagina’s342
GeïllustreerdJa
Uitgave
Vorm & inhoud
ProductvormE-book ED
VormdetailE107 PDF
SamenstellingLos product
Beveiliging e-bookGeen 00
Classificatie
NUR (hoofd)Economie en bedrijf algemeen 780
NUR (alle)780 Economie en bedrijf algemeen
Medewerkers
Auteur A01Radha Jethu-Ramsoedh
Auteur A01Maud Hendrickx
Herkomst
Werk-id (NSTC)501363925
MeldingBevestigd bij publicatie 03
Bijgewerkt6 augustus 2026
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NSTC 501363925 · CB-relatie 7000225 · Bijgewerkt 6 augustus 2026