Is there a life without Louis Vuitton? Absolutely not for the Louis Vuitton lovers. Branding is about the passion between someone as a personality and a brand personality.This book that you are about to read is a story about iconic brands. Facts, issues and stories.Theories and concepts about branding from leading authors in the field of branding and related fields. Towards the end of the book I talk about storytelling, companion of a strong brand. With more examples of iconic brands.