In an increasingly connected world, Strategic Relationship Management is a vital capability for successful organizations. The book Managing Authentic Relationships; Facing New Challenges in a Changing Context focuses on building and managing a strong network and reciprocal relationships for the entire organization by implementing a professional relationship management approach at strategic, tactical and operational level. Professional relationship management makes valuable and measurable contributions to the strategic goals of an organization by:- Expanding the organization's strategy to a Relationship Management Strategy.- Efficiently managing relationships and correctly mapping stakeholders.- Embedding clear responsibility for relationship management throughout the organization.- Measuring results and calculating the Return-on-Relationship.- Developing strong networking skills and networkers who are able to act as eyes and ears for the organization.- Organizing effective networking activities with measurable results.This book also offers a holistic view. Managing authentic relationships requires a shared understanding of what relationships are. It is impossible to develop succesful relationship management without authentic relationships based on trust and reciprocity.