The digital revolution has made customers more demanding than ever. Speed, transparency and hyper-personalization are the new norm. More and more brand manufacturers are now selling directly to consumers in their own stores and webshops. In the meantime, new technologies are already heralding in the next phase of seismic change.
In this book, Gino Van Ossel introduces the concept of optichannel, which will guide retailers, brand manufacturers and service companies through and beyond the current wave of digital hysteria. Using recognizable examples, he offers us a realistic view of the retail of the future and sets out a practical framework for a successful strategy that strikes the right balance between profit, competitiveness and customer focus.
Recensies
How is it possible for a retailer and a brand to keep the customer central, invest in the digital future and yet remain profitable? Optichannel Retail. Beyond the Digital Hysteria clearly and convincingly introduces the concept of "optichannel" as the winning long-term strategy. It puts forward a coherent structural framework combined with well substantiated recommendations and a concrete plan of approach.
DIETER PENNINCKX | Co-founder and CEO of the FNG fashion group — Unknown — 22 maart 2019
After the award-winning Omnichannel in retail, Gino Van Ossel has done it again with this briljant new book. It is a complete and highly practical manual for anyone who wants to make the switch from omnichannel to optichannel.
JORG SNOECK | Founder of RetailDetail and winner of the 2018 Management Book of the Year Award — Unknown — 22 maart 2019
In his own unique way, Gino van Ossel has again succeeded in inspiring us with his wisdom. Pleasing prospects for the future, practical examples and accessible checklists follow each other in rapid succession in this excellent book, which is a must-read for anyone who wants to be - and remain - relevant.
WIJNAND JONGEN | Chairman of the Executive Committee of E-commerce Europe — Unknown — 22 maart 2019
The digital revolution has made customers more demanding than ever. Speed, transparency and hyper-personalization are the new norm. More and more brand manufacturers are now selling directly to consumers in their own stores and webshops. In the meantime, new technologies are already heralding in the next phase of seismic change.
In this book, Gino Van Ossel introduces the concept of optichannel, which will guide retailers, brand manufacturers and service companies through and beyond the current wave of digital hysteria. Using recognizable examples, he offers us a realistic view of the retail of the future and sets out a practical framework for a successful strategy that strikes the right balance between profit, competitiveness and customer focus.
Recensies
How is it possible for a retailer and a brand to keep the customer central, invest in the digital future and yet remain profitable? Optichannel Retail. Beyond the Digital Hysteria clearly and convincingly introduces the concept of "optichannel" as the winning long-term strategy. It puts forward a coherent structural framework combined with well substantiated recommendations and a concrete plan of approach.
DIETER PENNINCKX | Co-founder and CEO of the FNG fashion group — Unknown — 22 maart 2019 ·
After the award-winning Omnichannel in retail, Gino Van Ossel has done it again with this briljant new book. It is a complete and highly practical manual for anyone who wants to make the switch from omnichannel to optichannel.
JORG SNOECK | Founder of RetailDetail and winner of the 2018 Management Book of the Year Award — Unknown — 22 maart 2019
In his own unique way, Gino van Ossel has again succeeded in inspiring us with his wisdom. Pleasing prospects for the future, practical examples and accessible checklists follow each other in rapid succession in this excellent book, which is a must-read for anyone who wants to be - and remain - relevant.
WIJNAND JONGEN | Chairman of the Executive Committee of E-commerce Europe — Unknown — 22 maart 2019
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