Generating and increasing sales is a continuous cause for concern for many organizations. How much untapped potential exists within any given current sales organization? Estimates by salesmen and their managers of between 50 and 100 % more sales with the same margins are no exception.Another important question: which part of sales does the organization truly control? By designing your commercial department in a professional manner and creating true `Sales DNA in the process, you can gain more control over your sales.It is important for Sales DNA to be commonly experienced, without concessions. Only then will a learning effect arise with salesmen, which will lead to surprising results: you will be able to better serve your customers, and you will generate higher sales, with a higher margin. In this book, Wessel Berkman describes how to design a tight commercial organization and, in doing so, create Sales DNA a focus on optimally serving customers by viewing their wishes as `pains and looking to take these away.The approach is straightforward, practical, with clear steps and a focus on skills and challenging management. It has been tested in many organizations. Sales! allows you to get on it immediately.