Short Videos That Perform

This book offers practical tips for making effective short videos, teaching you how to plan, structure and optimise content for online platforms.Short-form video has become one of the most widely used formats for reaching audiences online, and creating content that performs well requires more than just pointing a camera and pressing record. This book, written with the assistance of artificial intelligence, offers a practical introduction to the key elements of effective short video content. You will find guidance on planning and structuring videos, writing scripts, optimising your titles and descriptions, and understanding the basic principles behind how platforms recommend content to viewers. Whether you are starting from scratch or looking to improve your existing output, this book gives you a clear and honest overview of what works, what to avoid, and how to approach audience growth in a measured, consistent way.Short-form video has become one of the most widely used formats for reaching audiences online, and creating content that performs well requires more than just pointing a camera and pressing record. This book, written with the assistance of artificial intelligence, offers a practical introduction to the key elements of effective short video content. You will find guidance on planning and structuring videos, writing scripts, optimising your titles and descriptions, and understanding the basic principles behind how platforms recommend content to viewers. Whether you are starting from scratch or looking to improve your existing output, this book gives you a clear and honest overview of what works, what to avoid, and how to approach audience growth in a measured, consistent way.