1. IntroductionSECTION I: OVERVIEW OF ONLINE STUDENT RECRUITMENT2. Education marketing as a process3. Strategy4. Data and analytics5. Attraction6. Education7. Follow-upSection II: PUTTING SEARCH ADS TO WORK8. Types of search camapigns9. Putting everything together10. Measure your results11.Campaign set-up: keywords12. Campaign set-up: ad copy13. Campaign set-up: landing pages14. Recruiting students internationally15. Working with agencies16. ConclusionGet the most out of your student recruitment campaigns with Google Ads with this hands-on guide specifically aimed at education providers.Google handles 5.6 billion queries a day. Every single day.In each instance someone is trying to solve a problem or answer a question.Google Ads offers a tremendous opportunity for education providers: to be found exactly at the moment when prospective students are exploring their study options. But promoting an educational programme is different from trying to sell just any product.In this practical, hands-on guide, Guus Goorts covers everything you need to know to build, manage and oversee Google search campaigns for recruiting students: - asking the right strategic questions before getting started,- planning for success through budget estimation,- creating successful campaigns on a shoestring budget,- keeping track of your results and continually improving.Google handles 5.6 billion queries a day. Every single day.In each instance someone is trying to solve a problem or answer a question.Google Ads offers a tremendous opportunity for education providers: to be found exactly at the moment when prospective students are exploring their study options. But promoting an educational programme is different from trying to sell just any product.In this practical, hands-on guide, Guus Goorts covers everything you need to know to build, manage and oversee Google search campaigns for recruiting students: - asking the right strategic questions before getting started,- planning for success through budget estimation,- creating successful campaigns on a shoestring budget,- keeping track of your results and continually improving.