This is no ordinary book on exhibition design. It is at once a forensic study, a critical investigation, a theoretical exposé, a literary narrative, and pedagogic guide. Initiated by the Dutch design duo Traast + Gruson, whose practice of exhibition design is winningly eclectic and smart; and Chicago-based author Meghan Ferrill, whose poetic prowess and verbal acuity inform her relationship to design, the book delineates, in meticulous fashion, the many factors that come into play before, during and after the making of an exhibition. The creators have a shared history of independent professional practice and design education. Graphic designer Gerard Hadders, acclaimed for his perceptivity and craftsmanship, gives form to the ideas embodied in the work. At once serious and playful, this book artfully deconstructs the ‘act’ of exhibition design, revealing the what of the what and the why of the how.