The App Effect is a post-PC book about the effects caused by our new mobile information behavior. Soon after the introduction of the iPhone it became clear that the information age had entered a whole new phase. The deciding factor is not just our newly acquired mobility. It has a great deal to do with the world falling head over heels for the allure of Software as a Gadget. This book provides a solid foundation for those wishing to orient themselves toward an app methodology.


The App Effect describes how social and economic factors lead to unavoidable digital culture clashes. These clashes have the appearance of stimulating the eventual development of a new Digital Commons situation. In this situation, organizations will only be successful if they take the empowerment of digital subcultures and countercultures seriously.


The app effects described are arriving at the noticeably accelerating pace that media revolutions always bring with them, as well as new power groups that can be formed by organizations across sectors. The effects also work hand in hand with the new opportunities to tempt consumers anywhere and at any time.


In addition, this book asks fundamental questions. Who is actually empowered? How will the brain be affected? And, what will be the result of our new addictive information behavior and our dependence on external intelligence?