Get the best out of yourself and others! Your unconscious motivations drive you 24/7. They determine your behaviour for 95%. Every coach, manager and educator should understand why an insight into motivations is so important. Understanding your motivations helps yourself move forward. Only then will you discover the ideal you're chasing after, what you most of all want to avoid, and how you end up frustrating yourself and those around you. This kind of awareness gives you more control over your own life and you can decide to do the things that are good for you. When you know who you are and why you do the things you do, you realize why it is so hard to change your behaviour. You can truly become the best version of yourself. You just need to know what to do, and what to avoid doing. In 'The Five Principles of Effective Coaching' psychologist Monique Schouten explains the theory on unconscious motivations. The combination of theory and practical case studies makes this book very accessible and essential for those who want to understand their unconscious motivations better. It offers a leap forward for organizations and companies that want to invest in their human capital.