PrefaceThe Birth of the MemeThe Empire of the MindThe First Meme MachinesThe Attention FactoryThe Algorithmic LensThe Storyteller's EchoThe Three RoomsThe Hungry MirrorThe End of the AntechamberThe Moral Compass in the CrowdMemes as WeaponsAI's ShadowGhost in the MachinesThe Mimetic SelfThe Silicon ConfessionalCreativity in the Meme MachineThe Muse in the CircuitryThe Unforgetting PipeAI as Meme MakerThe Commons RebuiltTranscending the MirrorFinal ReflectionAfterwordOn the People in This BookAcknowledgmentsTrade non-fiction about culture, memes, attention and generative AI: how ideas learned to copy themselves without us, and why choosing what is worth keeping becomes the human task.For ten thousand years, ideas needed human minds to copy themselves forward. That has ended. The Great Inversion traces cultural replication from prehistoric firelight to printing presses, algorithmic feeds and generative AI, asking what remains human when creation becomes cheap and attention becomes the expensive side of the transaction.For readers of Sapiens, The Shallows and The Anxious Generation. A wide-angle history of cultural replication for anyone trying to understand why infinite content has made attention feel moral, political and personal.