The ScorecardIt is for a reason that we have changed the title of this book from The Internet Scorecard ( 2009) to The Online Scorecard 3.0 ( 2015) to The Scorecard 4.0 ( 2020). Internet is the infrastructure, online is the medium, the wavelength, the frequency, the experience. The status quo of the conversation has changed, we are in constant contact if we want. We are constantly online. The need to have a grip on this permanent contact has only increased, as has the importance of knowing what is happening, whether it is happening well, whether it is making money, whether customers are satisfied, whether they are returning, whether we are the good people and whether the organization has the right responsiveness.Showing resultsThis book tries to help showing actual results. Therefore, we look for the success factors, and we look for the connection between the different perspectives (financial, customer, online and organization). You will be provided with a method that allows you to fully understand the results of the online operation and define the online objectives. With the ultimate goal of demonstrably increasing the return on investment and realizing the business goals.