

Thoughts from a grumpy innovator
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Costas Papaikonomou is one of the founders of Happen.com, one of the fastest growing creative innovation agencies of the 21st century. A career in innovation - studying, dreaming, creating, researching and realizing new products. It's been an amazing journey, playing in the birth chambers of mass market multinationals. Nevertheless he's quite grumpy.
Why are so many brilliant ideas culled before they've had a chance to shine in the real world?
Why are so many awful ideas pushed through the system and launched, only to fail miserably, ruining careers and bankrupting businesses?
Why are so many blatantly obvious market opportunities ignored and not fulfilled with the right products, helping people lead happier lives and bringing prosperity to the companies that could have introduced them?
This little book is my attempt at understanding why so many innovations fail, why that is often wholly unnecessary and what may help tilt the balance more favorably.
Why are so many brilliant ideas culled before they've had a chance to shine in the real world?
Why are so many awful ideas pushed through the system and launched, only to fail miserably, ruining careers and bankrupting businesses?
Why are so many blatantly obvious market opportunities ignored and not fulfilled with the right products, helping people lead happier lives and bringing prosperity to the companies that could have introduced them?
This little book is my attempt at understanding why so many innovations fail, why that is often wholly unnecessary and what may help tilt the balance more favorably.
Recensies
A book arrives in the post from Amsterdam. With it is a letter from the author, who has a long Greek name. He asks if we will review his book, which he describes as "musings collected over a period of 15 years of laughing and crying as a professional in the birth chambers of the world's leading multinationals." It turns out that our correspondent is one of the founding partners of Happen, an international innovation agency. And it also turns out that his book is touched with genius. What makes our innovator grumpy is the sight of great ideas being culled before they've had a chance to shine, terrible ideas being launched into the world and obvious market opportunities being ignored. As he puts it, "There is no chicken and egg question in innovation, only egg. And, more often than not, everyone ends up covered in it." Most of the pages of the book are filled with Twitterish aphorisms, many of which are as funny as they are pointed: "Market research is great for predicting the past." "If you have to be convinced by a metric that you're successful, then you probably aren't." Elsewhere, Papaikonomou lays into various sacred cows such as market research and operational excellence. He's even drawn the cartoons as well. If only all business books could be this entertaining.
British Airways Business Life Magazine — British Airways Book of the Month — 1 september 2012
This book is packed with witty observations that make serious points.
Frank Dillon — The Irish Times — 12 december 2012
I read this book on the long flight from Paris to Tokyo. It only took the first hour to read ... the next nine I was grumpy wishing I had written it. It now sits officially on the top of the 'books I will steal from shamelessly' pile.
Dave McCaughan, Director of Strategic Planning — McCann — 17 maart 2013
Ah, the sweet smell of nails being hit squarely on the head. Our book of the month choice this month won't carry too many surprises since not only is author Costas Papaikonomou a friend of the SI family and one of the people we like working with more than anyone, but he's really pulled the rabbit out of the hat with his first book. Followers of his grumpyinnovator Twitter feed will know exactly what's in store - a torrent of pithy, to the point, barbs aimed at the bloated army of innovation killers found in most large organizations. The 140 character limit imposed by Twitter makes for a great discipline when it comes to encapsulating big thoughts into the most efficient and effective aphorisms, and Costas is a rare master of the art. Only now, with 132 pages to play with, there's also an opportunity to fit each aphorism into a coherent bigger picture. And so we get four big themes topped and tailed by what will hopefully be something serious for the aforementioned innovation killers to take home and think about. The four main themes take eloquent swipes at creativity facilitators ('the art of beanbags and funny hats'), incremental thinking ('the evil twin of operational excellence'), Marketers ('market research and modeling madness'), and, perhaps best of all, people that don't understand the dynamics of SCurves. Favourite tweets from this section: "There's no stopping an idea whose time has gone." "Somewhere out there, someone is making a living out of doing the exact opposite of what you are doing." I've got a friend who is probably the worst cook in the world. She kind of gets it, but sometimes needs a gentle reminder that general inedibility is one thing, but food poisoning is something else entirely. The time after we had such a near miss, I turned up at the sacrificial dinner table wearing a homemade bandolier filled with rolls of Bisodol tablets. I mention the scene because, in my mind, what Costas has achieved here is an equivalent message to the mass of poisoning Marketing managers out there in FMCG-land. At the very least, you need to get yourself signed up for the individual tablets dispensed daily at grumpyinnovator.
Darrell Mann — Systematic Innovation E-Zine — 24 augustus 2012
Flippantly Flipping Fabulous. An antidote of sunshine for true innovators and intrapreneurs struggling in the web of corporate ambiguity!
Arun Prabhu, Commercial Innovation Director — Arla Foods — 12 juni 2013
In het kort
Bibliografisch
ISBN-139789081880039
Editie2
TaalEngels eng
GeïllustreerdJa
Uitgave
Vorm & inhoud
ProductvormPaperback BC
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Classificatie
NUR (hoofd)Marketing 802
NUR (alle)802 Marketing
Medewerkers
Auteur A01Costas Papaikonomou
Herkomst
Werk-id (NSTC)100006821
MeldingBevestigd bij publicatie 03
Bijgewerkt6 augustus 2026
NSTC 100006821 · CB-relatie 7390315 · Bijgewerkt 6 augustus 2026