1 All or nothing 62 What if you’ve already tried everything? 143 Think big and the power of repetition 204 Angel in disguise 315 Large numbers and the language of the internet 406 Recipe for fast and visible results 487 The first lie 558 When advertising isn’t enough 639 Our reach can’t be the problem 6910 The power of the famous guinea pig 7411 What are we missing? 8212 Something to talk about 8513 How do we become relevant? 9714 Tempting your connections 10515 Gifts are also love 11316 Bye bye Bugbites 11617 From online to real life 12018 Harry the hamster breeder sets a trend 12219 Mouse plague or mouse blessing? Acting on current events 12420 Eavesdropping on sensitive issues 12721 Still a kind of advertising? 12922 Big brother is irritating you 13123 Love, work and the secret of a good marriage 13424 Eye on the future 13625 Power food from a powerful sponsor 14026 Guinea pig momentum 14427 A toast to success 14828 The protesting professor 15129 Nothing beats the softness of a woman 15430 Nothing is unbreakable 15631 Just listen! 16532 The prooman 17333 Success explained 17834 Rodentia rules! 186Now what? 194About the authors 196Acknowledgements 197In this exciting and entertaining 'management novel', Gerrit Heijkoop reveals the true power of social media. We join Victor and his team, going all in to turn the tide. They get practical tips and tricks about social media, experience the pitfalls and discover which fundamental principles lead to success.Victor VanWely has no use for social media. But now the executive director of the National Society of Rodent Professionals (NatSoRoPro) is facing the biggest challenge yet in his career: organizing the annual world conference Rodentia. Things are not looking well. They are far behind on registrations, their budget is depleted and the chairman of the board is losing his patience. Can social media indeed be his savior, as everybody always seems to claim? In this exciting and entertaining 'management novel', Gerrit Heijkoop reveals the true power of social media. We join Victor and his team, going all in to turn the tide. They get practical tips and tricks about social media, experience the pitfalls and discover which fundamental principles lead to success. Will these insights come in time for the NatSoRoPro? Are they able to save the conference? Why is Victor invited to a late night TV show? And what is the role of his guinea pig in all this?