The relationship between graphic design and cinema is as old as the need bof the seventh art of having a brand image . The credits sequences have packaged films for more than 100 years and although nearly everyone has seen them, very few have considered them from a graphic point of view . All of them have been designed by someone, but only a few of them have merited any kind of comment.
This book is the first text to give a general and historic insight into the role whice graphic design plays in films, from the dawn of cinema to present day. It presents a critical analysis of the opening title sequences, thus throwing light on the typographic work and composition of anonymous designers or of those rarely accredited. An analysis which as well as revisiting the most well known artists such as Saul Bass , Pablo Ferro, Maurice Binder or Kyle Cooper , uncovers the incursion of prestigious designers into this speciality such as Tibor kalman,Milton Glaser, David Hillman, Juan Gatti or Simon Taylor.
More than 1000 films ,more than 300 credits sequences , more than 200 creators... An indispensable piece of work in order to gain a global knowledge of one of the best known, yet least recognised specialities of the graphic world. It presents the background to the present ,future and inevitable trends of the motion graphics.