PREPARING YOUR SMARTPHONE VIDEOSVIDEO PLANLength of the videoBeginning of the videoLogo/brandingVideo formatCaptions or no captions?Call to action (CTA)Content of the videoThe endingVIDEO SHOT LISTEFFECTIVE VIDEO TOPICS AND FORMATSVideo vision1. People2. Platform3. PurposeFILMINGSMARTPHONE AUDIO TIPS AND TECHNIQUESListen to your surroundingsMicrophonesAudio checkMusicLIGHTING TIPS AND TECHNIQUESOutdoor lightingLighting techniques indoorsThree-point lightingPractical lighting tricksCAMERA TECHNIQUESCamera framingWays to hold your cameraHow to make a dynamic videoTips for making a dynamic videoIN FRONT OF THE CAMERAFILMING PEOPLECamera at eye levelStandard framing techniquesBackground checkLook into the lensINTERVIEWINGTogether in front of the cameraInterview framingNERVES & APPEARING NATURALA camera is not naturalComing across as natural: tipsINTERVIEW TIPS: HOW TO GET GREAT QUOTESPrepare wellWarm upStart a normal conversationListen, Listen, ListenUse humorStop and take a breakKeep going!FILM & EDIT FASTERFILMING FASTERHero videos vs home videosFilm different videos in one shootDelete footage while you're filmingWork with a video formatStart with one pilotEDITING FASTERWork with an editing templateBecome a faster editorEDITING TOOLS & APPSOutsourcing editingEditing softwareVideo editing appsCAPTIONS & SUBTITLESCaptions are the final stepTools to make captioning fasterTyping captionsTranscribe functionAutomatic captions during recordingCaption servicesPUBLISHING VIDEOSSTART WITH A GOALYOUTUBE OPTIMIZATION GUIDELINESWhen to post on YouTubeWhen not to post on YouTubeYouTube algorithmYouTube Video Optimization TipsYouTube Text Optimization TipsLINKEDIN PUBLICATION GUIDELINESWhen to post on LinkedInLinkedIn video algorithmLinkedIn optimization tipsINSTAGRAM PUBLICATION GUIDELINESWhen to post on InstagramInstagram algorithmInstagram StoriesInstagram optimization tipsFACEBOOK PUBLICATION GUIDELINESWhen to post on FacebookFacebook algorithmPractical Facebook optimization tipsVIDEO STATISTICS & ADJUSTING STRATEGYAre you on track?Who watches your videos?Understand your statisticsA practical 5-step guide to creating effective business videos with the one camera that's always on you: your smartphone.A practical 5-step guide to creating effective business videos with the one camera that's always on you: your smartphone. From creating professional shots, to applying the right light and audio techniques, to implementing effective video plans and to being more comfortable in front of a camera, this guide will teach you it all. Pelpina has tested and selected the best video apps and production tools for you and shows you how to optimize your video for publishing it to social media. And all you need is your phone. This book is both for iPhone and Android users, anyone who wants to learn how to make videos with the smartphone. Every chapter has a unique intro video by Pelpina where she gives you a peak behind the scenes of smartphone video creation. So grab your phone, and follow Pelpina to learn her tips, tricks and effective methods to creating engaging videos with impact.Pelpina has an extensive background in TV/video production. You can find her in front of her (smartphone) camera, testing new gear and finding the best video apps every day. Pelpina is an experienced trainer and speaker, and has worked with thousands of professionals to create videos with smartphones.