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Omslag van What is post-branding?

What is post-branding? How to Counter Fundamentalist Marketplace Semiotics

Paperback260 pagina’sEngels
Ook verkrijgbaar als
Part design experiment, part critical theory, and part how-to manual, ‘What is Post-Branding?’ introduces a creative counter to the neoliberal orthodoxy of branding. Conceived and written by Dr Oliver Vodeb - an extra-disciplinary designer, critical theorist, and educator active in Melbourne - and Jason Grant - a designer and co-founder of Inkahoots Design - the book empowers a better design of public communication for civic and activist groups by replacing corporate branding’s predatory principles with a new set of strategies embedded in a new culture of craft – a new way for relating with the world. The graphic design is by Jason Grant, co-founder of Inkahoots Design, an Australian studio recognized for its creative advocacy and activism.
In het kort
ISBN-13
9789083270678
Uitgever
Verschenen
30 januari 2023
NSTC 501529136 · CB-relatie 6116967 · Bijgewerkt 6 augustus 2026
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Omslag van What is post-branding?

What is post-branding?

How to Counter Fundamentalist Marketplace Semiotics
Paperback260 pagina’sEngels
Ook verkrijgbaar als
Part design experiment, part critical theory, and part how-to manual, ‘What is Post-Branding?’ introduces a creative counter to the neoliberal orthodoxy of branding. Conceived and written by Dr Oliver Vodeb - an extra-disciplinary designer, critical theorist, and educator active in Melbourne - and Jason Grant - a designer and co-founder of Inkahoots Design - the book empowers a better design of public communication for civic and activist groups by replacing corporate branding’s predatory principles with a new set of strategies embedded in a new culture of craft – a new way for relating with the world. The graphic design is by Jason Grant, co-founder of Inkahoots Design, an Australian studio recognized for its creative advocacy and activism.
In het kort
ISBN-13
9789083270678
Uitgever
Verschenen
30 januari 2023
NSTC 501529136 · CB-relatie 6116967 · Bijgewerkt 6 augustus 2026