Author's ForewordPart One - The GatheringPart Two - The ShiftPart Three - The SearchPart Four - The RevelationPart Five - Reading the ScanPart Six - The ResetPart Seven - The LearningsEpilogue: From the Maze to the MarketThe Role PlayFrom the Maze to the MarketYour First Step Beyond the StreetlightContinue the JourneyInfluential WorksAbout the AuthorUnlock billions! This book empowers leaders to diagnose unseen flaws & create extraordinary value. Gain the courage to step beyond the streetlight & see what others miss & build a sustainable future.Hold the key to a new vision for your business. This groundbreaking parable exposes the ‘Streetlight Effect,’ illuminating true operational health beyond surface-level metrics. Discover the diagnostic power of an ‘Organisational CT Scan’ to reveal hidden risks and unlock extraordinary value. Don’t let these transformative insights slip away. Own the courage to see what others miss.Who Moved My Customers? is a remarkable organisational parable that tackles a critical, often-overlooked challenge: why companies falter or stagnate even in an age of abundant information. It reveals that the problem isn’t always overt mistakes but instead that customer needs and loyalties have subtly shifted to areas where the organisation simply isn’t looking. This engaging narrative invites leaders and investors to challenge their assumptions and look beyond obvious metrics.The book introduces the transformative ‘Organisational CT Scan,’ a diagnostic mindset designed to peer inside an organisation’s internal ecosystem and expose its true operational health. You’ll discover how to make the invisible visible, uncover hidden inefficiencies, and unlock extraordinary, quantifiable value. Through powerful, real-world examples, ‘Who Moved My Customers?’ inspires readers to gain the courage to see what others don’t, providing the essential tools to transform their vision and build a brighter, more sustainable future for their organisation and its customers.