{
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  "title": "Bridging Code and Capital",
  "subtitle": "Translating engineering decisions into numbers driving leadership decisions",
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      "role": "A01",
      "name": "Andreas Creten",
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      "text": "<p>Translates engineering reality into the financial vocabulary of CFOs, boards, and investors</p> <p>Written by a fractional CTO and technical due diligence expert who has spent nearly twenty years observing hundreds of technical leaders and investors around the table</p> <p>A concrete thinking framework</p> <p><strong>WHY?</strong></p> <ul> <li>Growth at all costs is over; engineering leaders who cannot justify their decisions economically lose budget and autonomy</li> <li>Fills the gap between technical books and abstract management books with concrete formulas, metrics, and benchmarks</li> <li>The framework applies wherever software creates value</li> </ul> <p><strong>WHAT?</strong></p> <ul> <li>A coherent framework for understanding the \"hidden costs\" of software: bugs, poor hires, technical debt, building the wrong product, premature optimization, outsourcing, and rewrites</li> <li>Includes relatable situations, progressive formula, research-backed insights, and concrete \"talk tracks\" for difficult conversations</li> <li>Practical tools to explain in budget discussions why a €50,000 investment in tooling can generate €200,000 in returns</li> </ul> <p><strong>WHO?</strong></p> <ul> <li>CTOs, VPs of Engineering, engineering managers, and technical leads</li> <li>CEOs, CFOs, COOs, and investors/VCs</li> <li>Senior software engineers and tech leads</li> </ul>",
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