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Serie

Centre for market driven innovations

14 delen · door E.J. Hultink, E.J. Nijssen, J.M. Tholke · 1994–1995
Leesvolgorde
  1. A marketing manager's view on succesful high tech launch strategies deel WP 974-02 (1994)
  2. Accelerating new product development deel WP 94-01 (1994)
  3. Awareness, use and effectiveness of models and methods for new product development deel WP 94-05 (1994)
  4. Managing product features in planning for new durable consumer goods deel WP 94-03 (1994)
  5. Naar een netwerkbenadering v/h innovatieproces deel DP 94-02 (1994)
  6. Predicting new product success and failure deel WP 94-04 (1994)
  7. The utility value of theories of the firm in market orientation research deel DP 94-03 (1994)
  8. How the service function can help industrial firms to become market driven deel WP95-10 (1995)
  9. Industrial new product launch strategies and product development performance deel WP95-07 (1995)
  10. Innovativeness as determinant of firms financial performance the view of the fianancial analyst deel WP95-08 (1995)
  11. Launch strategies and product advantage deel WP95-06 (1995)
  12. The diffusion and adoption of tools and techniques to aid new product development deel WP95-09 (1995)
  13. De invloed van bedrijfstak- en marktomstandigheden op de relatie tussen marktgerichtheid en bedrijfsprestatie deel WP 97-01
  14. The role of market research companies in the new product development proces deel WP 96-01
A marketing manager's view on succesful high tech launch strategies
E.J. Hultink
A marketing manager's view on succesful high tech launch strategies
E.J. Hultink
Paperback · 1994
Accelerating new product development
E.J. Nijssen
Accelerating new product development
E.J. Nijssen
Paperback · 1994
Awareness, use and effectiveness of models and methods for new product development
E.J. Nijssen
Awareness, use and effectiveness of models and methods for new product development
E.J. Nijssen
Paperback · 1994
Managing product features in planning for new durable consumer goods
J.M. Tholke
Managing product features in planning for new durable consumer goods
J.M. Tholke
Paperback · 1994
Naar een netwerkbenadering v/h innovatieproces
E. Peelen
Naar een netwerkbenadering v/h innovatieproces
E. Peelen
Paperback · 1994
Predicting new product success and failure
E.J. Hultink
Predicting new product success and failure
E.J. Hultink
Paperback · 1994
The utility value of theories of the firm in market orientation research
F. Langerak
The utility value of theories of the firm in market orientation research
F. Langerak
Paperback · 1994
How the service function can help industrial firms to become market driven
F. Langerak
How the service function can help industrial firms to become market driven
F. Langerak
Paperback · 1995
Industrial new product launch strategies and product development performance
Industrial new product launch strategies and product development performance
Paperback · 1995
Innovativeness as determinant of firms financial performance the view of the fianancial analyst
E.J. Nijssen
Innovativeness as determinant of firms financial performance the view of the fianancial analyst
E.J. Nijssen
Paperback · 1995
Launch strategies and product advantage
E.J. Hultink
Launch strategies and product advantage
E.J. Hultink
Paperback · 1995
The diffusion and adoption of tools and techniques to aid new product development
E.J. Nijssen
The diffusion and adoption of tools and techniques to aid new product development
E.J. Nijssen
Paperback · 1995
De invloed van bedrijfstak- en marktomstandigheden op de relatie tussen marktgerichtheid en bedrijfsprestatie
F. Langerak
De invloed van bedrijfstak- en marktomstandigheden op de relatie tussen marktgerichtheid en bedrijfsprestatie
F. Langerak
Paperback
The role of market research companies in the new product development proces
E.D. Nijssen
The role of market research companies in the new product development proces
E.D. Nijssen
Paperback