Jeroen Kraaijenbrink

Dr Kraaijenbrink has given strategizing managers, strategy consultants, and even some academics, a really useful book. Some books pretend to supply a complete solution. This one is designed to help managers who know they must stay in charge and not expect others – consultants or academics – to do their strategizing for them. The guidance offered is down-to-earth, well presented, and tested in Dr . Kraaijenbrink’s considerable executive, consulting, and academic experience. It also leverages from the most recent business-relevant thinking in this area. Strongly recommended.

If you query "business strategy" on any online bookseller, you will find more than 100,000 results. The fact is that strategy is both so important, and so misunderstood that many authors have worked to understand, present and explain it in their own way. Amidst such a range of work, it is easy to ask why we need another book on strategy. But when you see this book, you will understand precisely why we do need this work on strategy. The overall goals of The Strategy Handbook are clear. First to bring together much of the diverse and current thinking in contemporary management strategy. And second to make it applicable to the practical use of strategy in everyday organizations. The Strategy Handbook is effective at both, making it an essential for anyone active in the creation or implementation of strategy.

***** Five Stars Instead of outlining point-by-point methods, the author guides readers through a successful evaluation of strategy through an illustrative tale. With amazing attention to detail the reader can understand the application, instead of only hearing key points that may be forgotten before they are put into practice. The story sticks. Readers can choose The One-Hour Strategy with confidence, as the author holds a Ph.D. in industrial management and teaches strategy regularly.

***** Five Stars Instead of outlining point-by-point methods, the author guides readers through a successful evaluation of strategy through an illustrative tale. With amazing attention to detail the reader can understand the application, instead of only hearing key points that may be forgotten before they are put into practice. The story sticks. Readers can choose The One-Hour Strategy with confidence, as the author holds a Ph.D. in industrial management and teaches strategy regularly.