Yuri van der Sluis

This book can help you transition to a value-added resource for your prospects and clients. In a world where our clients are getting hundreds of emails a day asking for a meeting - using the tools outlined in this book can help you stand above the rest of those emails and get the meeting. This book details every stage in the sales process from preparing for the first call to engaging the prospect, dealing with roadblocks through closing the deal and the many steps in-between. Through a very clever way, the author compares the Wolf (old way of selling) to the Dog (new way of selling) and takes the reader on a journey of making changes to your sales pitch to ultimately win more details and have trusted ongoing client relationships.