How to become to most valued IT organisation by using cherriesDutch Prime Minister Balkenende had to cut back costs in 2002, "First the sour, then the sweet". It is now time for the sweet phase for IT organisations. Because with most companies, IT customer satis-faction does not score higher than a seven.Already in 1973 there were publications about the limited alignment between Business and IT. This is three years after Akerlof announced the Lemons Problem in the car market, "the sour taste of the sec-ond-hand car market". Or that you actually always feel cheated and the relationship between invest-ment and return never seems to be right.The trust between the Business and IT is still too limited and the loyalty of the business is low. If the business gets a chance, they escape by introducing shadow IT, for example with cloud solutions. And that despite the many efforts that have been made in recent decades to close the gap between business and IT.So it's time to look for new methods and new perspectives. This book examines what is needed to turn an IT lemons experience into a sweet cherry. What do companies like Bol.com and Virgin Air-lines do from which IT can learn? Towards a cherry experience model for IT!Enjoy the sweet taste of this book!