The book that helps you become the EPIC designer of our tomorrows wants to convince you about the need for creative thinking and, in an applied form, design thinking. We investigate the nature of creative thinking and how that is undervalued in education and corporate life. We gather an understanding of the emphasis on R&D in organisations and governmental support and why it is harming businesses and the people they work for. With the EPIC design maturity model, we help to emphasise that empathy, processes, impact, and character are the main factors in becoming a human-centred designer.