The book that helps you become the EPIC designer of our tomorrows wants to convince you about the need for creative thinking and, in an applied form, design thinking . We investigate the nature of creative thinking and how that is undervalued in education and corporate life. We gather an understanding of the emphasis on R&D in organisations and governmental support and why it is harming businesses and the people they work for. With the EPIC design maturity model , we help to emphasise that empathy, processes, impact, and character are the main factors in becoming a human-centred designer .