Driven by climate change, pandemics and energy crises, more and more companies are realizing that sustainable entrepreneurship is no longer an option but a must. We have reached a positive point of no return.

The United Nations Sustainable Development Goals (SDGs) set the course for us: put people and the environment at the centre of all your activities today and stay relevant tomorrow. And profitable: in fact, the SDGs open up market opportunities worth more than 11 billion EUR a year.

With this Trend report, B-Tonic, subsidiary of Baloise, draws a roadmap for companies towards a successful and sustainable future. Trend watcher Herman Konings draws that future into the present using some striking international trends.

Trend report ‘Well-being & Sustainability’