It is the dream of every entrepreneur to find a formula for success that will allow their product or service to go viral. This success formula exists and can be seen in nature in the form of a Zoonotic: a virus that spreads exponentially and at lightning speed over the entire world.

In this book, Carole Lamarque uses concrete examples and successful cases, such as the Ice Bucket Challenge, to show how a Zoonotic pandemic can be a source of inspiration for your successful viral business strategy. She also describes how you can defend yourself against a viral attack in your sector.

With added advice from experts like Philippe De Backer, Elke Van Hoof, Jacques Vandermeiren and many others.