Dragon Tactics

Can the West learn from China? Explaining the reasons behind the success of Chinese enterprises with concrete examples, industry insights, and direct commentary from China’s leading entrepreneurs.In business, change is the only constant. Dragon Tactics demonstrates that Chinese entrepreneurs know how to thrive in uncertainty. The book contains many lessons for Western leaders to learn how to ride the wave of change.Global conflicts, environmental challenges and rapid digitization are just some of the unpredictable factors that are putting increasing strain on traditional business models. Chinese entrepreneurs know how to thrive in uncertainty: they have grown their business in an environment that has taught them to adapt often, thrive in chaos and overcome constant challenges of uncertainty.Learn how to better navigate an increasingly uncertain and volatile world far beyond China’s borders.Masters skills that are rooted in China’s four-thousand-year-old history and culture.Read about management methods that borrow as much from Confucianism as from new technologies.Written by business experts and China veterans Aldo Spaanjaars and Sandrine Zerbib.Drawing on their 30 years of experience with Chinese multinationals and companies, the authors cast a clear light on corporate China and those who embody it. The book includes concrete examples to analyse management and strategic concepts that challenge methods to which Western companies are accustomed. These are coined the “Dragon Tactics”, a systematic implementation of the principles: try, fail, try again and fail again until until you achieve a satisfactory result. The book describes various aspects of China’s history, the processes to find success in an uncertain environment, and management methods which equally borrow both from Confucianism as well as new technologies. It reveals many lessons to be learned by Western leaders, not only how to succeed in China, but more importantly, how to better navigate an increasingly uncertain and volatile world far beyond China’s borders.