Surviving as a company in today's economy takes more than just adapting to a changing environment. Companies should adapt to what's going on around them, but most of all, taking charge depends on becoming your true self. Attention to identity, values and culture are the hallmarks of any successful survival strategy. Anything can and will change, but above all, companies must never lose face. This book is a test of that statement.

Above all, this book offers a selection of unmissable lessons to any manager concerned about the future of his company, in any corporate sector. Rather than solely focusing on theory, it also contains a comprehensive look into the history of Apple, the most valuable company in the world: from its start-up and its teetering on the brink of bankruptcy to its resurrection under the leadership of Steve Jobs and Tim Cook. In doing so, it separates dozens of myths from reality.